The FIDO Alliance is working to change the nature of authentication with open standards that provide strong authentication experiences more secure than passwords and SMS OTPs, simpler for consumers to use, and easier for service providers to deploy and manage. As the world moves to FIDO standards for user authentication, the Alliance is dedicated to fostering and promoting a vibrant, global ecosystem by providing a variety of sponsorship opportunities and supportive marketing programs for its members.

Interested in an opportunity? Questions? View the prospectus below or contact us at marketing@fidoalliance.org.

Current Opportunities

FIDO Seminar in Dallas, TX | June 12 | Prospectus
FIDO Seminar in Nashville, TN | June 17 | Prospectus
Authenticate 2025 | October 13-15 | Prospectus

See below for sponsorship details.

Sponsorship Opportunities

Sponsorship will be allocated on a priority basis based on: 1) membership level; and then, 2) by the date and time that we received your request. Please review the full Sponsorship Policy for more information.

Authenticate Conferences

Authenticate Conference is the industry’s only conference dedicated to the who, what, why and how of user authentication – with a focus on the FIDO standards-based approach. Hosted by FIDO Alliance, Authenticate is the place for CISOs, security strategists, enterprise architects, and product and business leaders to get all of the education, tools and best practices to roll out modern authentication across web, enterprise and government applications.

Authenticate 2025

Our flagship conference will return to Carlsbad, California in October 2025. Sponsorship at the Authenticate Conference provides vendors an opportunity to showcase their companies and products to attendees and FIDO members within the FIDO community.

Authenticate 2025 will be held October 13-15 at the Omni La Costa Resort & Spa in Carlsbad, California. The 2025 event will include a dynamic expo hall, where all exhibiting sponsors can showcase their solutions and meet companies looking for partners on their path to passwordless. To request sponsorship, fill out this form. View the Prospectus. Contact us at authenticate@fidoalliance.org with any questions.

FIDO Alliance Member Plenary

Sponsorship at the FIDO Member Plenary provides FIDO member vendors an opportunity to showcase their companies and products to other FIDO members for the purpose of expanding mindshare within the FIDO community. This opportunity is limited to FIDO Alliance members only.

To sponsor a plenary social outing, please contact events@fidoalliance.org.

Planned 2025 plenaries:

Istanbul, Turkey | May 20-22

FIDO Alliance Seminars

FIDO Alliance hosts a series of seminars in various cities around the world to help promote awareness and increase understanding of FIDO Authentication. The events include a general overview of FIDO, a specification overview followed by a series of deployment case studies and panel discussions.

Seminar sponsors have the opportunity to showcase their companies and products to a broad audience base of members and non members. Seminars average between 75-150 attendees (200-350 in Seoul and Tokyo), and provide ample networking and solution demo time. Added opportunities are available for sponsors at seminars that are co-located with FIDO Member Plenaries.

Specific pricing and benefits become available as each event is announced. To sponsor a seminar, please contact events@fidoalliance.org.

Planned 2025 seminars:

Nashville TN 2025 | June 17

The FIDO Alliance is hosting a one-day event, supported by host sponsor IDEMIA and in partnership with the Nashville Tech Council, for an exploration into securing the enterprise and customer identity and access management (IAM) ecosystem through identity, authentication, and complementary technologies.

To request sponsorship, fill out this form. View the Prospectus. Contact us at events@fidoalliance.org with any questions.

Research Co-Sponsorship

FIDO Alliance conducts quarterly security and authentication research projects, reaching markets in the US, Germany, France and the UK. Members have the opportunity to co-sponsor this research with the FIDO Alliance. This opportunity includes:

Strategy, planning, PR rollout of co-sponsored research with FIDO Alliance
Micro-survey plan and questionnaire
Survey media alert/news release, localized and distributed for US, UK, Germany and France
Media outreach with FIDO PR agency to secure 3+ media opportunities per market
Promotion across all FIDO channels incl. email and social
Project reporting

Assets for your use includes:

Designed research report that you own / can distribute
Social assets for joint promotion
Infographic for web and social use

Want to co-sponsor our research? Contact us at marketing@fidoalliance.org to get started.

Co-Marketing Opportunities

Public Relations

FIDO runs an active public relations program on a global basis, the goal of which is to educate the market at large on the benefits of developing and deploying FIDO authentication solutions. To this end, FIDO is keen to promote the global FIDO ecosystem by highlighting the breadth of the FIDO membership, detailing FIDO Certified products and showcasing deployments of FIDO authentication into the marketplace.

Specifically, FIDO Alliance offers members the ability to include a quote from an Alliance representative in your press release, and our PR agencies will also help amplify your news to our media and analyst community. The FIDO Alliance PR team will also collaborate with members to do Alliance-wide announcements in support of major organizational milestones and/or for newly FIDO Certified products. Additionally, approved company spokespeople may serve as a FIDO Alliance representative in media interviews and/or as speakers at industry events.

Industry Events

Speaking or exhibiting at an industry trade show? FIDO Alliance will work with you to promote your participation in an event where we are also in attendance. This may include PR, web, social media or other types of promotion as appropriate.

Member Webinars & Newsletter Advertorials

The FIDO Alliance will offer a spokesperson to participate in a webinar for FIDO Certified members and FIDO member relying parties, provided schedules permit and the topic is approved. Along with participation in the webinar, the FIDO Alliance will also co-promote the session on its website, social channels and email newsletters. Please contact us for requests and policies related to Alliance participation in member webinars.

Adoption and Ecosystem Development

The FIDO Company Showcase highlights FIDO Alliance members and their FIDO Certified solutions. The Showcase is a great resource if you’re looking to deploy FIDO. Visit each company’s Showcase page to learn about their FIDO products and solutions and how they can get you on the path to simpler, stronger FIDO Authentication. Looking for a particular FIDO Certified solution? Filter by product category, region, specification and applications on the left toolbar. Questions? Contact us at web@fidoalliance.org.

Promote your deployment of FIDO authentication through a written case study! To work with the FIDO Alliance marketing team to develop, design and promote a FIDO deployment case study, contact us at marketing@fidoalliance.org.

Web & Social Media

FIDO Alliance maintains an active web and social media presence, including a strong focus on promoting member news, event participation, FIDO deployments and FIDO Certified solutions.

In addition to highlighting news and events from FIDO Alliance, we use our X and LinkedIn accounts to amplify news from Alliance members and to promote related market trends. The Alliance is also happy to include member product / explainer videos, enterprise videos, consumer videos, event videos, 30-second FIDO videos on our YouTube channel and website. Contact marketing@fidoalliance.org to get engaged.

Member Sponsorship and Co-Marketing