Co-Marketing with FIDO Alliance
The FIDO Alliance is working to change the nature of authentication with open standards that provide strong authentication experiences more secure than passwords and SMS OTPs, simpler for consumers to use, and easier for service providers to deploy and manage. As the world moves to FIDO standards for user authentication, the Alliance is dedicated to fostering and promoting a vibrant, global ecosystem by providing a variety of supportive marketing programs for its members.Interested in an opportunity? Questions? Contact us at [email protected].
Co-Marketing Opportunities Overview
FIDO runs an active public relations program on a global basis, the goal of which is to educate the market at large on the benefits of developing and deploying FIDO Authentication solutions. To this end, FIDO is keen to promote the global FIDO ecosystem by highlighting the breadth of the FIDO membership, detailing FIDO Certified products and showcasing deployments of FIDO Authentication into the marketplace.
Specifically, FIDO Alliance offers members the ability to include a quote from an Alliance representative in your press release, and our PR agencies will also help amplify your news to our media and analyst community. The FIDO Alliance PR team will also collaborate with members to do Alliance-wide announcements in support of major organizational milestones and/or for newly FIDO Certified products. Additionally, approved company spokespeople may serve as a FIDO Alliance representative in media interviews and/or as speakers at industry events.
Web & Social Media
FIDO Alliance maintains an active web and social media presence, including a strong focus on promoting member news, event participation and FIDO Certified solutions.
The FIDO Company Showcase highlights FIDO Alliance members and their FIDO Certified solutions. The Showcase is a great resource if you’re looking to deploy FIDO. Visit each company’s Showcase page to learn about their FIDO products and solutions and how they can get you on the path to simpler, stronger FIDO Authentication. Looking for a particular FIDO Certified solution? Filter by product category, region, specification and applications on the left toolbar. Questions? Contact us at [email protected].In addition to highlighting news and events from FIDO Alliance, our Twitter account and LinkedIn account is used to amplify news from Alliance members and to promote related market trends. The Alliance is also happy to include member product / explainer videos, enterprise videos, consumer videos, event videos, 30-second FIDO videos on our YouTube channel and website.
FIDO Authentication Pavilions
Trade shows are an effective way of spreading awareness of the FIDO ecosystem to a large, focused audience. Join FIDO along with other FIDO Certified vendors and take part in a FIDO Pavilion.
- FIDO Alliance contracts large booth spaces at key trade shows, this creates an impactful presence promoting the FIDO ecosystem.
- Members can sponsor a turn-key kiosk within the booth. This minimizes your pre-event time investment as FIDO staff handle most of the details.
- Kiosks within FIDO Pavilions are cost-effective ways to exhibit at the most relevant trade shows in the industry.
- Members customize their kiosks for their company’s branding.
Participation typically is limited to members with FIDO Certified products.
FIDO Alliance Seminars
FIDO Alliance hosts a series of seminars in various cities around the world, as well as virtually, to help promote awareness and increase understanding of FIDO Authentication. The events include a general overview of FIDO, a specification overview followed by a series of deployment case studies and panel discussions.
- Typical Audience = 75-150 attendees (200-350 in Seoul and Tokyo)
- Agenda typically includes ample networking + solution demo time during which sponsors have a 6’ demo table:
- Networking coffee and solution demos during registration (1 hour)
- Networking break and solution demos (15-30 minutes)
- Networking lunch and solution demos (1 hour)
- Networking reception and solution demos (1 hour)
- Seminars co-located at Plenaries also have the added benefit of a solution demo table at the Plenary Welcome Reception
- On-site logo visibility includes: badges, signs in registration and session areas, on-screen during welcome & breaks
- Sponsors can also include a piece of collateral in a giveaway folder for attendees
Specific pricing and benefits become available as each event is announced.
In 2021, FIDO Alliance will host a series of half-day virtual seminars. Please stay tuned for details and sponsorship opportunities.
The FIDO Alliance will offer a spokesperson to participate in a webinar for FIDO Certified members and FIDO member relying parties, provided schedules permit and the topic is approved. Along with participation in the webinar, the FIDO Alliance will also co-promote the session on its website, social channels and email newsletters. Please contact us for requests and policies related to Alliance participation in member webinars.
Authenticate events provide expert insights into the who, what, how and why of user authentication – with a focus on the FIDO standards-based approach. Authenticate, hosted by the FIDO Alliance, delivers a variety of formats to suit your schedule, and will give you the tools you need to move past passwords.
Stay tuned here for more information.
Authenticate Virtual Summits
Building off of the success of the 2020 Authenticate conference, FIDO Alliance is pleased to introduce Authenticate Virtual Summits – a quarterly series of virtual seminars that will delve into specific topics related to the FIDO approach to modern user authentication. The summits will be free to attend and will be marketed to the combined FIDO Alliance & Authenticate communities which reflect over 20,000 contacts that have demonstrated prior interest in learning more about FIDO technologies.
Authenticate, the industry’s only conference dedicated to the who, what, why and how of user authentication – with a focus on the FIDO standards-based approach. Authenticate, hosted by FIDO Alliance, is the place for CISOs, security strategists, enterprise architects, and product and business leaders to get all of the education, tools and best practices to roll out modern authentication across web, enterprise and government applications.Interested in an opportunity? Questions? Contact us at [email protected].