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Member Co-Marketing with FIDO Alliance

The FIDO Alliance is changing the nature of authentication with open standards that provide strong authentication experiences more secure than passwords and SMS OTPs, simpler for consumers to use, and easier for service providers to deploy and manage. As the world continues to move to FIDO standards for user authentication, the Alliance is dedicated to fostering and promoting a vibrant, global ecosystem by providing a variety of supportive marketing programs for its members. Interested in an opportunity? Questions? Contact us at marketing@fidoalliance.org.

Member Co-Marketing Opportunities Overview

Public Relations

FIDO runs an active global public relations program to educate the market at large on the benefits of developing and deploying FIDO Authentication solutions. To this end, FIDO is keen to promote the global FIDO ecosystem by highlighting the breadth of the FIDO membership, detailing FIDO Certified products and showcasing deployments of FIDO Authentication into the marketplace.

Specifically, FIDO Alliance members may be eligible to include a quote from an Alliance representative in press releases, and our PR agencies will also help amplify member news to our media and analyst community. The FIDO Alliance PR team will also collaborate with members on Alliance-wide announcements in support of major organizational milestones and/or for newly FIDO Certified products. Additionally, approved company spokespeople may serve as a FIDO Alliance representative in media interviews and/or as speakers at industry events.

Web & Social Media

FIDO Alliance maintains an active web and social media presence, including a strong focus on promoting member news, event participation, FIDO deployments and FIDO Certified solutions.

The FIDO Certified Showcase highlights FIDO Alliance members and their FIDO Certified solutions. The Showcase is a frequently used resource for those looking to deploy FIDO. Visit each company’s Showcase page to learn about their FIDO products and solutions and how they can get you on the path to simpler, stronger FIDO Authentication. Looking for a particular FIDO Certified solution? Filter by product category, region, specification and applications on the left toolbar. To list your FIDO Certified products or services in the showcase, contact us at web@fidoalliance.org.

The Commercial Deployment Showcase features companies that have rolled out FIDO Authentication for their users and/or employees. Visit each company’s Showcase page to learn about their deployment and how they got on the path to simpler, stronger FIDO Authentication. This showcase is not an exhaustive list of deployments. If you have questions or would like your deployment listed, contact us at marketing@fidoalliance.org.

The FIDO Alliance also has a robust case study program to help document FIDO deployments. We will work with you and your partners to develop the content, design and a promotion plan. This can include PR, digital marketing, addition in the Commercial Deployment Showcase, and social media campaigns.In addition to highlighting news and events from FIDO Alliance, our Twitter accounts (@FIDOAlliance and@AuthenticateCon) and LinkedIn account are used to amplify news from Alliance members and to promote related market trends. The Alliance is also happy to include member product / explainer videos, enterprise videos, consumer videos, event videos, 30-second FIDO videos on our YouTube channel and website.

Events

Authenticate Conferences

Authenticate Conference is the industry’s only conference dedicated to the who, what, why and how of user authentication – with a focus on the FIDO standards-based approach. Hosted by FIDO Alliance, Authenticate is the place for CISOs, security strategists, enterprise architects, and product and business leaders to get all of the education, tools and best practices to roll out modern authentication across web, enterprise and government applications.

Each year, FIDO Alliance opens a call for speakers and new sponsorship opportunities for this conference. Find information about these opportunities at https://authenticatecon.com/. Questions? Contact us at events@fidoalliance.org.

Authenticate Virtual Summits

Authenticate Virtual Summits are a series of virtual seminars that delve into specific topics related to the FIDO approach to modern user authentication. The summits are free to attend and are marketed to the combined FIDO Alliance and Authenticate communities, which reflect over 20,000 contacts that have demonstrated prior interest in learning more about FIDO technologies.

For details on upcoming events, recordings from past events, and speaking and sponsorship opportunities, visit https://authenticatecon.com/.

FIDO Alliance Seminars

FIDO Alliance hosts a series of seminars in various cities around the world, as well as virtually, to help promote awareness and increase understanding of FIDO Authentication. The events include a general overview of FIDO, a specification overview followed by a series of deployment case studies and panel discussions.

In-person Seminars

  • Typical Audience = 75-150 attendees (200-350 in Seoul and Tokyo)
  • Agenda typically includes ample networking + solution demo time during which sponsors have a 6’ demo table:
    • Networking coffee and solution demos during registration (1 hour)
    • Networking break and solution demos (15-30 minutes)
    • Networking lunch and solution demos (1 hour)
    • Networking reception and solution demos (1 hour)
    • Seminars co-located at Plenaries also have the added benefit of a solution demo table at the Plenary Welcome Reception
  • On-site logo visibility includes: badges, signs in registration and session areas, on-screen during welcome & breaks
  • Sponsors can also include a piece of collateral in a giveaway folder for attendees

Specific pricing and benefits become available as each event is announced.

Virtual Seminars

In 2022, FIDO Alliance will host a series of half-day virtual seminars. Please stay tuned for details and sponsorship opportunities.

Industry Events

Speaking or exhibiting at an industry trade show? FIDO Alliance will work with you to promote your participation in an event where we are also in attendance. This may include PR, web, social media or other types of promotion as appropriate. 

Member Webinars

The FIDO Alliance will offer a spokesperson to participate in a webinar for FIDO Certified members and FIDO member relying parties, provided schedules permit and the topic is approved. Along with participation in the webinar, the FIDO Alliance will also co-promote the session on its website, social channels and email newsletters. Please contact us for requests and policies related to Alliance participation in member webinars.

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