May 29, 2024 – The FIDO Alliance today released new design guidelines to help accelerate passkey adoption and deployment. 

The FIDO Design Guidelines aim to help online service providers design a better, more consistent user experience (UX) when signing in with passkeys

The guidelines are developed for designers, engineers, product managers, content strategists, and UX researchers to use for reference and guide their initial implementation of passkeys and expansion of passkey support over time.

The new guidelines are available at

“As organizations are increasingly deploying passwordless authentication based on FIDO standards around the world, the end users of passkeys – along with the practitioners implementing them – have become top priorities for successful adoption,” said Andrew Shikiar, Executive Director and CEO of The FIDO Alliance. “Our research shows consumers and employees are adopting phishing-resistant passkeys at a rapid pace while relying organizations are experiencing cost savings and fewer security incidents.  By continuing our investment in the evolving user experience, the FIDO Alliance is committed to ensuring brands have a consistent and accessible set of guidelines that are fully aligned with design best practices and FIDO technology requirements. We encourage online service providers everywhere to use these publicly available guidelines to enhance the user experience and enjoy greater success with FIDO passkey deployment and adoption.”

Following the first release of FIDO UX guidelines for passkeys in 2022, the 2024 Design Guidelines have been updated with optimization included for service providers evaluating and deploying passkeys. 

The 2024 Design Guidelines are organized into five sections to provide clear guidance, confirm design principles, and offer flexibility:

  • User experience research: Provides confidence that the guidelines are informed by design research
  • Principles: 10 UX principles and 3 content principles for passkeys that are core to any passkey implementation
  • “Get started” design patterns: Patterns are the heart of the guidelines, containing self-contained experiences that can be combined to match unique business needs
  • Optional design patterns: Patterns that can be added after the “get started” patterns over time
  • Resources: Provides additional resources like events, Figma UI kits and community groups to jump-start work with passkeys

The FIDO UX Working Group created the guidelines and comprises 131 UX researchers, designers, and PMs from 31 global brands. The guidelines were created in partnership with usability research firm Blink UX – with added underwriting support from 1Password, Dashlane, Google, HID, Trusona, U.S. Bank, and Yubico.

Hear More about the Design Guidelines

Learn about the 2024 Design Guidelines at Identiverse 2024 in Las Vegas May 28-30, 2024. To learn more, visit the FIDO Alliance website.

For a deeper dive, join these sessions from the upcoming Design Guidelines for Passkeys Webinar Series: 

  • June 11 | 2:00 PM ET | Essentials for Adopting Passkeys as the Foundation of Your Consumer Authentication Strategy
  • June 18 | 2:00 PM ET | Aligning Authentication Experiences with Business Goals
  • June 25 | 2:00 PM ET | Drive Revenue and Decrease Costs with Passkeys for Consumer Authentication
  • July 2 | 2:00 PM ET | Design Guidelines for Passkeys: Ask Us Anything!

Registrants of this webinar series will have access to all events both live and on-demand after they air. To register, click here.


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