Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.

Read the article.


More

Thales Launches FIDO Key Management Solution for Enterprise Passwordless Authentication

Thales has unveiled a new solution designed to streamline the deployment and management of FIDO…

Read More →

Yuno Rolls Out Mastercard Payment Passkey in Latin America to Combat Fraud and Streamline Checkouts

Global payments orchestrator Yuno is launching the Mastercard Payment Passkey Service across Latin America, enabling merchants in the region…

Read More →

Goodbye to manual card entry: Mastercard reveals when the new era of one-click online payments begins

Changes are on the way for online shopping and e-commerce. The traditional way of paying for…

Read More →


123261 Next