October 26, 2023

Media Post: The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration

Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.

Read the article.

MORE FIDO in the News

Tagesspiegel Background: Man against machine against man

The goal of cybersecurity should not be to become better...

December 8, 2023

WSJ: 23andMe Hack Is a Wake-Up Call for Your Password Habits

The recent 23andMe breach, exposing personal information belonging to 6.9...

Medium: Exploring the World of FIDO: Life Without Passwords

The FIDO Alliance is a pioneer in digital security and...