Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.

Read the article.


More

CXMToday: Visa Unveils Card Updates

Built on the latest Fast Identity Online (FIDO) standards, the Visa Payment Passkey Service confirms a…

Read More →

Identity Week: State of Michigan’s MiLogin supported by FIDO passkeys

The system leverages passkeys based on FIDO authentication promoting strong authentication, unifying Michigan’s approach to…

Read More →

Mobile ID World: Passkeys Come to Payments via New Visa Service

Visa introduces passkeys for payments, allowing customers to authorize online purchases with a smartphone or…

Read More →


123245 Next