Logo Usage & Style Guide

FIDO Alliance is pleased for the FIDO logo to be reproduced on websites and/or in other industry materials, but asks that it is done so in a manner consistent with our approved style guide.  You can download our logo files here.

Companies with FIDO® Certified products may use FIDO Certified marks and badges in accordance with the terms associated with the FIDO Certified program.

Should you have any questions or require high-resolution copies of our logo, please contact us.


When reproduced in full color, the following colors should be used:


Black and White Logo

Black and white usage of a Mark should appear as follows:


Reversed Logos

If a Mark is to appear on black or dark background in black and white, the reverse version of the Mark is to be used as indicated below:

Reversed logo (color):

logos 1

Reversed black and white logo:



Clear Space Requirements

To ensure its integrity, the FIDO Alliance logo must be surrounded by an isolation zone as illustrated below. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space should be maintained as the logo is proportionally enlarged or reduced in size.

Improper Use

Do not condense, expand or distort the logotype in any way.


Do not condense, expand or distort the logos in any way


Do not change the colors, position the Marks within a contained space, or place any graphic elements around the logos


Do not place the logos on a background that renders them unreadable