Logo Usage & Style Guide

Organizations that wish to use the FIDO logo on websites must adhere to the terms of our FIDO Trademark and Service Mark Usage Agreement for Websites license. You can download our logo files here.

Companies with FIDO® Certified products may use FIDO Certified marks and badges in accordance with the terms associated with the FIDO Certified program.

If you would like to use the FIDO logo for media or industry materials, or if you have any questions, please contact us.

The FIDO Alliance Logo


Black and white



The FIDO Certified Logos





Minimum Height


To ensure its integrity, the FIDO Alliance logo must be surrounded by an isolation zone as illustrated below. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space should be maintained as the logo is proportionally enlarged or reduced in size.

Improper Use

Do not change the colors

Do not stretch the logo

Do not place the logo on busy backgrounds

Do not add transparencies or any other effects to the logo

Do not place the logo on any kind of an angle. It must always be aligned horizontally.

Do not use the logo on a background that doesn’t provide adequate contrast


When reproduced in full color, the following colors should be used:

Primary Colors

Secondary Colors