Logo Usage & Style Guide

Organizations that wish to use the FIDO logo on websites must adhere to the terms of our FIDO Trademark and Service Mark Usage Agreement for Websites license.   You can download our logo files here.

Companies with FIDO® Certified products may use FIDO Certified marks and badges in accordance with the terms associated with the FIDO Certified program.

If you would like to use the FIDO logo for media or industry materials, or if you have any questions, please contact us.


When reproduced in full color, the following colors should be used:


Black and White Logo

Black and white usage of a Mark should appear as follows:


Reversed Logos

If a Mark is to appear on black or dark background in black and white, the reverse version of the Mark is to be used as indicated below:

Reversed logo (color):

logos 1

Reversed black and white logo:



Clear Space Requirements

To ensure its integrity, the FIDO Alliance logo must be surrounded by an isolation zone as illustrated below. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space should be maintained as the logo is proportionally enlarged or reduced in size.

Improper Use

Do not condense, expand or distort the logotype in any way.


Do not condense, expand or distort the logos in any way


Do not change the colors, position the Marks within a contained space, or place any graphic elements around the logos


Do not place the logos on a background that renders them unreadable