Research Findings: Consumer Frustrations With Online Retail

New Research Reveals Consumer Frustrations with Online Retail

What are consumers’ attitudes towards online retail?

To find out, FIDO Alliance conducted a survey of 4,000 consumers in the U.S., U.K., France and Germany.

<b>66%</b> believe…

66% believe…

…on-device methods are quicker than using
traditional two-factor authentication requiring
both a password and a one-time password (OTP).

<b>58%</b> believe…

58% believe…

…retailers offering on-device authentication care
more about their customer experience.

All data based on an October 2020 FIDO Alliance study of 4,009 consumers in the U.S., U.K., Germany and France conducted by Sapio Research.

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