Customer demand for passwordless authentication has grown exponentially since smartphones first began offering built-in biometric readers. In fact, Mastercard sponsored an Oxford University study of consumer sentiment that discovered just that. A staggering 93% of consumers preferred biometric authentication to passwords — and yet so many companies still force their customers to use risky, outdated login credentials. Meanwhile, the endorsement and development of passwordless authentication by tech mainstays like Microsoft and Apple are pushing companies to ditch passwords for good. With the support of the FIDO Alliance, an industry association dedicated to making a passwordless future possible, and services like Transmit Security’s BindID, it’s now easy for companies to go totally passwordless in a week or less.


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