Moving past passwords is improving brand trust
The FIDO Alliance has also recently invited companies to participate in the World Passkey Pledge to create a more secure future, and move past the vulnerability and hassle of passwords.
Simon McNally, Cybersecurity Expert at Thales said, “Passwords have long been a weak link in digital security, forcing consumers and businesses into a frustrating cycle of password resets and potential breaches. We welcome the FIDO Alliance’s commitment to World Passkey Day and its push for a passwordless future. Passkeys provide a seamless and secure authentication experience, eliminating the risks and frustrations associated with traditional passwords.
Passkeys are automatically generated and securely stored, removing the burden of creating and managing complex passwords. They also enhance privacy by allowing authentication without sharing sensitive data, reducing the risk of breaches. As trust in digital security becomes more critical, businesses must prioritise passwordless solutions to protect users and build brand confidence.”
The Passkey Pledge for a Passwordless Future
To commemorate World Password Day (or at it will henceforth be known, World Passkey Day), the FIDO Alliance has released a survey on the usage of passkeys which found that 74% of consumers are aware of passkeys, meaning that consumers are aware of the potential value a passkey login experience can bring. To support this, the survey also found that 69% of consumers have enabled passkeys on at least one of their accounts.
Furthermore, for those who have used passkeys, 38% report enabling them whenever possible suggesting that some consumers already see the added user experience and security benefits passkeys bring. In fact, more than half of consumers believe passkeys are both more secure (53%) and more convenient (54%) than passwords. Many businesses and organizations have already signed the Passkey Pledge, including Amazon, Apple, Google, Microsoft, Samsung, and many more!
A pivotal moment
Andrew Shikiar, executive director and CEO of the FIDO Alliance, commented on both the recent survey, and the Passkey Pledge:
“This year’s World Passkey Day comes at a pivotal moment for user authentication around the world – with a rapidly growing number of service providers (including nearly half of the world’s top 100 websites) offering billions of user accounts the option to sign in with passkeys instead of passwords. Well over 100 organizations have taken the Passkey Pledge, indicating their commitment towards a future free from the risk and burdens of passwords.
Consumers are not only increasingly aware of passkeys, they’re using them more frequently: 69% of respondents to our recent survey are enabling them on at least one account, and 38% are now enabling them whenever possible.
Passkeys are so intuitive to use that once users integrate passkeys, they rarely go back. This is good for consumers who are frustrated by password reliant sign-in processes — 35% of whom said they experienced account compromises as a result of password vulnerabilities last year — and e-commerce retailers alike.
This shift isn’t just about innovation or bottom lines; it’s about rebuilding digital trust and creating a safer, more efficient internet for everyone.”
