Big tech firms including MicrosoftApple and Google have been moving towards a passwordless future for several years, with solutions such as security keys and more recently, passkeys, starting to take off as part of multi-factor authentication (MFA) setups. 

The FIDO Alliance – which most big tech players are members of – is pushing hard for the demise of the password. But what exactly does “the end of the password” mean, in practical terms?


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CNET: Safari 14 will let you log in to websites with your face or finger

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Marketing in Asia: Get To Know Andrew Shikiar, Executive Director At FIDO Alliance

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