Just days after Google confirmed it is bringing its next AI upgrade to Gmail, with major privacy implications, there’s more good and bad news for the 3 billion users relying on Google to deliver secure, spam-free email to their phones and computers. It turns out that a dangerous email attack has operated under the radar for years — until now.
First to the good news. Google’s tightening restrictions on the mass delivery of spam emails to your inbox is working and it’s having a devastating impact on the industry spawned to plague you with marketing messages. “Over the last year,” website MarTech says the industry has seen “engagement rates (open and click rates, especially) drop considerably. Their emails only show up in the inboxes of people already engaging with the brand. For most subscribers, the emails are getting flagged as spam.”
