Organizations are encouraged to take the Passkey Pledge ahead of World Passkey Day on May 1
MOUNTAIN VIEW, Calif., April 9, 2025 – The FIDO Alliance is inviting organizations around the world to take the Passkey Pledge, a voluntary commitment to increase awareness and adoption of passkey sign-ins to make the web safer and more accessible.
Since passkeys were introduced to the world in 2022, hundreds of service providers have embraced the greater security and usability that passkeys bring to users. Over 15 billion user accounts are now equipped with the option to use a passkey instead of relying on passwords, which are easy to steal and reuse for account takeovers and fraud. Organizations that deploy passkeys are consistently finding that a greater percentage of their users are able to sign into services in far less time – which helps generate added revenue and/or employee productivity while also reducing fraud and account takeovers.
To further advance and promote the use of passkeys, the first Thursday in May each year is now recognized as World Passkey Day (previously World Password Day). Companies can take the Passkey Pledge in advance of World Passkey Day and commit to making a good-faith effort to achieve the following goals throughout the year:
- For service providers that have an active implementation of passkeys for sign-in – Within one year of signing the pledge, demonstrate actions taken to measurably increase the use of passkeys by users when signing into the company’s services.
- For service providers that are in the process of implementing passkeys for sign-in – Within one year of signing the pledge, demonstrate measurable actions taken to enable passkeys for signing into the company’s services.
- For vendors with a FIDO-based products and/or service – Within one year of signing the pledge, demonstrate actions taken to measurably increase the use of passkeys through adoption of the company’s products and/or services.
- For vendors developing FIDO-based products and/or services – Within one year of signing the pledge, demonstrate measurable actions to FIDO certify its products and launch a product or service with passkey sign-in support.
- For industry associations and standards organizations – Within one year of signing the pledge, demonstrate actions to increase the visibility and benefits of passkey sign-ins.
Organizations that take the pledge will receive assets to support their involvement and will have the opportunity to take part in activities and announcements planned for World Passkey Day on May 1, 2025.
More details on the pledge, including the sign-up form, can be found at https://fidoalliance.org/passkeypledge/.
Taking Action: Resources to Help Organizations to Fulfill the Pledge
The FIDO Alliance has resources and best practices for Passkey Pledge organizations to take action, including:
- Sharing their commitment to the Passkey Pledge via external communications channels
- Leveraging the guidance on passkeycentral.org to plan, implement and expand their passkey rollouts
- Implementing the FIDO Design Guidelines, data-driven UX best practices for passkey rollouts
- Getting their products FIDO Certified to demonstrate that their products are compliant, interoperable and secure
- Releasing case studies on their or their customers behalf to share implementation journeys and business outcomes. Organizations can reach out to info@fidoalliance.org to submit case studies directly to the FIDO Alliance
- Taking part in the FIDO Alliance member activities and working groups to further drive passkey optimization and adoption
- Planning and/or taking steps to remove passwords as a sign-in option.
About the FIDO Alliance
The FIDO (Fast IDentity Online) Alliance was formed in July 2012 to address the lack of interoperability among strong authentication technologies and remedy the problems users face with creating and remembering multiple usernames and passwords. The FIDO Alliance is changing the nature of authentication with standards for simpler, stronger authentication that define an open, scalable, interoperable set of mechanisms that reduce reliance on passwords. FIDO Authentication is stronger, private, and easier to use when authenticating to online services. For more information, visit www.fidoalliance.org.
