The FIDO Alliance has launched a new microsite, LoginWithFIDO.com, for high level, non-technical information about FIDO for consumers and service providers.

As part of this project, we wanted to learn more about consumer attitudes and habits around authentication. What are their password habits? What do they think about the FIDO approach? Do they want to see FIDO at login?

To find out, we conducted a survey of 1,000 U.S. consumers, and created a research report.


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Consumer Password and Passkey Trends: World Passkey Day 2025

Passkeys are no longer just a concept: The future of sign-in is here and consumers…

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The State of Passkey Deployment in the Enterprise: A Snapshot of Passkey Deployments for Employee Sign-ins in the U.S. and UK

A Snapshot of Passkey Deployments for Employee Sign-ins in the U.S. and UK Key findings…

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Research Findings: Consumer Trends and Attitudes Towards Authentication Methods

New Data Finds Brands are Losing Younger Customers Due to Password Pain, as Passkeys Gain…

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