On major trend from 2022 is the continued evolution of the fraud industry. A combination of active and passive authentication can ensure that the payments flow is secure while limiting the impact on the customer experience. Major global payment schemes are introducing new regulations that will see banks recognize the authentication work done on the merchant side. This means that merchants are able to leverage industry authentication standards like FIDO Alliance to create their own checkout journey to reduce the friction between the customer and merchant services. This helps combat both fraud and cart abandonment, helping to deliver higher sales conversion rates and a better return on investment.
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