May 1, 2025
In recognition of World Passkey Day (formerly World Password Day), the FIDO Alliance is putting the spotlight on real-world passkey deployments from leading organizations around the globe. Read on for highlights of the successes companies in various industries are seeing from delivering faster, easier, and more secure sign-ins with passkeys—showcasing the global commitment to move away from passwords.
The FIDO Alliance also released today an independent study of consumers to understand how passkey usage and consumer attitudes towards authentication have evolved. The research found that in the last year, over 35% of people had at least one of their accounts compromised due to password vulnerabilities. In addition, 47% of consumers will abandon purchases if they have forgotten their password for that particular account. This is significant for passkey adoption, as 54% of people familiar with passkeys consider them to be more convenient than passwords, and 53% believe they offer greater security. The full report is available here.
ABANCA’s mobile app serves over 1,200,000 customers a month, serving as the bank’s largest branch. Today, more than 42% of its mobile customers are using passkeys via the bank’s ABANCA Key product. As a result, more than 11,000,000 high-risk transactions have been protected without technical or service incidents, and due to the prioritization of UX, they have managed a Customer Effort Score (CES) of 4.7.
Aflac was the first major insurance company to adopt passkeys in the U.S. Aflac partnered with Transmit Security to launch their passkey authentication initiative Today, only the first phase of the project is complete and yet more than 500,000 Aflac customers have enrolled a passkey, resulting in a 32% reduction in password recovery requests. This has yielded 30,000 fewer calls per month to the call center for identity issues. Aflac reports that the highest enrollment rates occur at the point of registration, reinforcing the FIDO Alliance’s Design Guidelines recommendation to prompt customers during account-related tasks. The steady, organic adoption of passkeys by Aflac customers continues to grow daily and directly contributes to measurable improvements in cost reduction and customer experience.
KDDI now has more than 13.6 million au ID customers that use FIDO and has seen a dramatic decrease (down nearly 35%) in calls to their customer support center as a result. KDDI manages FIDO adoption carefully for both subscribers and non-subscribers.
LY Corporation property Yahoo! JAPAN ID now has 28 million active passkeys users. Approximately 50% of user authentication on smartphones now uses passkeys. LY Corporation said that passkeys have a higher success rate and are 2.6 times faster than SMS OTP.
Mercari has seen 9 million users enroll with passkeys, and is enforcing passkey login for users who have enrolled with synced passkeys. Notably, there have been zero phishing incidents at Mercari Shop and Mercoin (a Mercari subsidiary) since March 2023.
Microsoft began rolling out passkeys for Microsoft consumer account in 2024. They now see nearly one million passkeys registered every day. Microsoft has found that users signing in with passkeys are three times more successful at getting into their account than password users (about 98% versus 32%), passkey sign-ins are eight times faster than traditional password + MFA flows, and passwordless-preferred UX has reduced password use by over 20%.
Nikkei rolled out passkeys in February and is already seeing thousands of customers using passkeys. Additionally, they are seeing almost no inquiries about how to use passkeys at the support desk.
NTT DOCOMO has increased its passkey enrollments and now passkeys are used for more than 50% of authentication by d ACCOUNT users. NTT DOCOMO notably reports significant decreases in successful phishing attempts and there have been no unrecognized payments at the docomo Online Shop since September 2022 where NTT DOCOMO continuously improved UX, including increasing the number of other passkey-enabled services.
Samsung Electronics’ Galaxy smartphones support fast and convenient logins through biometric authentication and FIDO protocols. Due to ease of use, speed, compatibility across services, and status as an industry standard made passkeys a compelling choice for Samsung Electronics.
VicRoads is the vehicle registration and driver licensing authority in Victoria, Australia. It registers over six million vehicles annually and licenses more than five million drivers. Within the first weeks of deployment with its passkey vendor Corbado, passkey adoption significantly exceeded VicRoads’ expectations. Users embraced the phishing-resistant authentication method, benefiting from a frictionless login experience optimized for speed and security. The exceptionally high passkey activation rate – peaking at 80% on mobile devices and over 50% across all platforms – led to 30% passkey login rate within the first seven weeks. Uptake continues to rise steadily, translating into measurable operational benefits, including reduced authentication-related support tickets, lower SMS OTP costs and improved user experience and security.
Zoho Corporation has rolled out passkeys to its 100+ million zoho.com customers and has seen a resulting 30% increase month over month in passkey adoption and a 10% drop in password reset queries. As a next step, the company will begin its rollout to Zoho Vault customers in May.
Read the full case studies from ABANCA, Microsoft, Nikkei, Samsung Electronics, VicRoads and Zoho Corporation to learn more about how these companies are discovering the benefits of passkey adoption. To learn more about passkey implementation through other documented case studies, visit the FIDO Alliance’s resource library. Have a case study to share? Contact us!
