Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.
More FIDO in the News
Associated Press (syndicated from Business Wire): FIDO Alliance Announces Digital Identity and Authentication-Focused Agenda Themes for Authenticate APAC 2026 Conference
The FIDO Alliance today announced agenda themes and program highlights for Authenticate APAC 2026, taking place…
The AI Journal: Agentic Commerce: The $1.5 Trillion Infrastructure Race and Why Fintech Startups Must Move Now
Commerce is undergoing its most fundamental transformation since the invention of the credit card. For…
Identity Week: Amazon shares data on their customer passkey adoption
Amazon is sharing new data to suggest passkeys are in favour with 465 million customers…
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