A new analysis by password manager NordPass stresses that major companies open themselves up to security risks by using passwords that lack creativity. While password trends slightly vary each year across different audiences, the general take is that people continuously fail with their password management, and the world desperately needs to switch to new online authentication solutions such as passkeys. Various progressive businesses such as Google, Microsoft, Apple, PayPal, KAYAK and eBay have already adopted passkey technology and are offering their users password-less logins. It is thought that in no time at all, other online companies will start following this trend.
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