Younger generations see passwords as outdated and are opting for passkeys, a FIDO-backed technology offering more secure, passwordless authentication. With increasing support from popular apps and services, young users are helping to drive this transition towards safer, FIDO-endorsed security solutions.
“Consumer expectations are changing, and this data should serve as a clear call to action for brands and organizations still relying on outdated password systems,” noted Andrew Shikiar, CEO at FIDO Alliance.
“Consumers are actively seeking out and prefer passwordless alternatives when available, and brands that fail to adapt are losing patience, money, and loyalty – especially among younger generations.”
“When consumers know about passkeys, they use them. Excitingly, 20% of the world’s top 100 websites and services already support passkeys. As the industry accelerates its efforts toward education and making deployment as simple as possible, we urge more brands to work with us to make passkeys available for consumers. The pace of passkey deployment and usage is set to accelerate even more in the next twelve months, and we are eager to help brands and consumers alike make the shift,” Shikiar concluded.
