Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.
More FIDO in the News
Mobile ID World: VicRoads Implements Passkeys Authentication System for Enhanced Digital Security
VicRoads, Victoria’s road transport authority, has implemented a passkeys authentication system as part of its…
The Payers: Fime secures FIDO IDV certification for identity verification
Fime’s testing laboratories in both EMEA and Taiwan have obtained full accreditation under the FIDO Alliance Identity…
Help Net Security: Goodbye passwords? Enterprises ramping up passkey adoption
87% of companies have, or are in the midst of, rolling out passkeys with goals tied to…
Subscribe to the FIDO newsletter
Stay Connected, Stay Engaged
Receive the latest news, events, research and implementation guidance from the FIDO Alliance. Learn about digital identity and fast, phishing-resistant authentication with passkeys.
"*" indicates required fields
