Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.
-
About The AllianceAlliance MembershipSpecifications
-
FIDO User Authentication
-
FIDO Device Onboard
-
FIDO CertificationsFind Certified ProductsFIDO Accredited LaboratoriesAdministrative
-
Discover FIDO
-
Latest Updates
More FIDO in the News
9TO5Mac: Apple @ Work Podcast: State of the union for passkeys
In this episode of Apple @ Work, Rew Islam from Dashlane joins the show to talk about…
Security Boulevard: HYPR and Yubico Deepen Partnership to Secure and Scale Passkey Deployment Through Automated Identity Verification
For years, HYPR and Yubico have stood shoulder to shoulder in the mission to eliminate…
Digital Trends: Windows 11 finally lets you use Passkeys through your own password manager
Microsoft is making Windows 11 a lot friendlier to your favorite password manager. Windows 11 now supports third-party passkey…
Subscribe to the FIDO newsletter
Stay Connected, Stay Engaged
Receive the latest news, events, research and implementation guidance from the FIDO Alliance. Learn about digital identity and fast, phishing-resistant authentication with passkeys.
"*" indicates required fields
