Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.
-
About The AllianceAlliance MembershipSpecifications
-
FIDO User Authentication
-
FIDO Device Onboard
-
FIDO CertificationsFind Certified ProductsFIDO Accredited LaboratoriesAdministrative
-
Discover FIDO
-
Latest Updates
More FIDO in the News
One World Identity: Open Sesame: Building Authentication Standards
Host Cameron D’Ambrosi joins FIDO Alliance Executive Director Brett McDowell to discuss the oft-foretold death…
The Wall Street Journal: Aetna Adds Behavior-Based Security to Customer Application
Insurance giant Aetna is rolling out a consumer mobile app that uses FIDO Authentication with…
CSO: The Internet of Identities (IoI)
IoT, mobility, cloud and pressing security needs mean that every node must have a trustworthy…
