Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords. People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, conducted by Sapio Research. U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average, up from 3.71 in 2022 — a 28.30% increase.
More FIDO in the News
Mastercard: Unlock your key to a more secure checkout
Unlock your key to a more secure checkout. Use your unique payment passkey to secure…
Enterprise IT News: Why APAC can lead the world in FIDO and passkey adoption
Asia-Pacific (APAC) is one of the most-attacked regions globally — accounting for 34 per cent…
ID Tech: Better Identity Coalition Circulates Draft Voluntary Code of Conduct for Verifiable Credentials
The Better Identity Coalition has circulated a draft voluntary code of conduct it describes as…
Subscribe to the FIDO newsletter
Stay Connected, Stay Engaged
Receive the latest news, events, research and implementation guidance from the FIDO Alliance. Learn about digital identity and fast, phishing-resistant authentication with passkeys.
"*" indicates required fields
