When companies use identity data effectively, they deliver a highly personalized, frictionless journey that offers the right products to the right customers at the right time. They’re also able to optimize fraud prevention while minimizing any irritation for customers. 

During a webinar, Adam Gunther, Senior Vice President and Senior Technology Officer at Kount, and Tim Sloane, Vice President of Payments Innovation at Mercator Advisory Group, discussed how identity data can be used to smooth the payments process and drive business. They also discussed new trends, including biometric data and tokenization.


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