Mastercard has launched advanced payment passkeys across Europe as part of its initiative to enhance online transaction security and replace traditional passwords. The company reports that its tokenization and passkey implementation has achieved nearly 50 percent adoption in European e-commerce transactions, building on its successful passkey deployment in Latin America earlier this year.
The payment technology company’s new security measures arrive at a critical time, as data shows that one in four business owners in Europe face targeting by scammers. A quarter of these businesses express concern about their ability to recover from potential cyber attacks. The expansion follows the broader industry trend toward passwordless authentication, with the FIDO Alliance reporting significant growth in enterprise passkey adoption.
