Amazon is rolling out passkey support on browsers and mobile shopping apps, offering customers an easier and safer way to sign in to their Amazon accounts. Customers can now set up passkeys in their Amazon settings, allowing them to easily use the same face, fingerprint, or PIN used to unlock their device. Passkey support is available today for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app with support coming soon on the Android Amazon Shopping app.


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