11st is an online marketplace where not only individuals and small merchants but big brand names, department stores, and even supermarket chains also freely interact and engage in commercial transactions. 11st provides customers online and mobile access to quality products at affordable prices, with assurance that all transactions will be carried out in a secure manner.

Trading on 11st is a win-win for both buyers and sellers, as customers can use loyalty points and diverse coupons to pay for goods, while sellers can reach over 23 million potential customers with their 48 million products and services. Furthermore, 11st has been recognized as a credible online marketplace for its 24-hour customer service center, Seller Authentication System, and four-phase Purchase Protection System that consists of anti-counterfeit policy, lowest price guarantee program, late delivery compensation, and customer error compensation.

By adopting the FIDO Authentication solution, 11st customers can simply touch their finger or watch camera on their device with biometric templates such as fingerprint and iris for login to their account and payments.


Established in 2011, SK Planet has become specialized in the field of Integrated & Personalized Commerce encompassing on/offline and mobile channels, through its merger with SK Marketing & Company and Commerceplanet in 2013 and 2016 respectively.

In delivering the Integrated & Personalized Commerce to consumers and business partners, SK Planet aims to establish a seamless commerce ecosystem by combining its leading-edge Commerce Platform and Marketing Platform capabilities.

As an effective marketing solution, our Marketing Platform including the integrated loyalty program OK Cashbag and the smart shopping guide Syrup Wallet provides diverse shopping information, advertising and promotions that help consumers make purchases on our Commerce Platform such as the online marketplace 11st in a fun and convenient way. We collect and analyze a massive volume of data generated from the transactions on the Commerce Platform, and apply the analysis results to our Marketing Platform. The Marketing Platform then uses analysis results to create more sophisticated shopping information and marketing solutions. This process between our Commerce Platform and Marketing Platform establishes a positive cycle of offering valuable shopping information and experience to our customers and highly effective marking solutions to our business partners.

Going forward, SK Planet will continue to create innovative commerce platform services that deliver the ultimate commerce experience to the customers while fulfilling their shopping needs anytime and anywhere. We will also continue to aim for further success in overseas markets, such as the U.S. and Turkey as well as through Asia, and become a global leader of Integrated & Personalized Commerce.


Additional information

Company SK Planet
Specification UAF
Specification Version 1.0
Company URL http://www.skplanet.com/eng/
Product URL http://www.11st.co.kr/