Passkeys allow users to log in to their secure accounts without passwords. Ecommerce businesses were first in line when the FIDO Alliance introduced passkeys in 2022. The trade association, which stands for Fast ID Online, launched in 2012 with a mission to reduce the world’s password reliance.
Andrew Shikiar, executive director of FIDO, said the past two years have been momentous for members and ecommerce businesses. “You want to attract customers to your site and protect them from account takeover, credential stuffing, and phishing attacks,” he said. “That’s why PayPal, eBay, Amazon, Walmart, Best Buy, and other ecommerce companies were the earliest adopters of passkey payments.”
Shikiar noted that passkey awareness has risen from 39% in 2022 to 57% in 2024, according to a FIDO survey of 10,000 consumers in the U.S., U.K., France, Germany, Australia, Singapore, Japan, South Korea, India, and China.
