Authentication Attitudes, Usage & FIDO Brand Research Report

The FIDO Alliance has launched a new microsite,, for high level, non-technical information about FIDO for consumers and service providers.

As part of this project, we wanted to learn more about consumer attitudes and habits around authentication. What are their password habits? What do they think about the FIDO approach? Do they want to see FIDO at login?

To find out, we conducted a survey of 1,000 U.S. consumers

Here’s a peek at what we learned:

Try to keep track of passwords in their head

Would want to login with biometrics on their mobile device

said FIDO is better than usernames/passwords and text messages

said they would trust a website more if it used FIDO