More than 500 million Amazon customers are using passkeys, an easier and more secure way to sign in to your Amazon account.
Key takeaways
- More than 500 million Amazon customers have enabled passkeys on their accounts.
- Passkeys use your device’s fingerprint, face scan, or PIN—they can’t be guessed or phished like passwords.
- Signing in with a passkey is six times faster than using a traditional password.
Amazon announced the rollout of passkey support on browsers and our mobile shopping apps, offering customers an easier and more secure way to sign in to their Amazon accounts. Today, we’re excited to share that more than 500 million customers have enabled passkeys on their Amazon accounts, allowing them to sign in six times faster than they could otherwise. Adoption keeps growing every day, as more customers experience the convenience of passwordless sign-in.
